1. Executive Summary
- Overview of the Program
- Market Opportunity
- Revenue Model
- Financial Projections
2. Market Analysis
- Industry Overview
- Market Size and Growth
- Target Market and Customer Segments
- Competitor Analysis
- SWOT Analysis
3. Product and Service Description
- Program Features and Benefits
- Pricing Strategy
- Sales and Marketing Plan
4. Operational Plan
- Management Team and Organizational Structure
- Development and Implementation Plan
- Technology Infrastructure and Platform
- Risk Management and Contingency Planning
5. Financial Plan
- Funding Requirements and Use of Funds
- Revenue Forecast and Profitability Analysis
- Cost and Expense Projections
- Break-even Analysis and Sensitivity Analysis
6. Appendix
- Supporting Documentation
- Market Research Data
- Financial Statements
- References and Bibliography
Note that the specific sections and their order may vary depending on the individual business and the preferences of the business plan writer.